Rent
| Price Gouge (Cozy) | Mark Up (Normal) | Thin Margins (Hard) | Red Ink (Challenge) | |
|---|---|---|---|---|
| Starting rent | 200 / 7 days | 200 / 7 days | 200 / 7 days | 200 / 7 days |
| Rise each rent day | ❌ 2% or 2.5% | 5% | 10% | 10% |
| Rent graces at start | 1 | 1 | 0 | 0 |
Rent days are Days 7, 14, 21 … (Day 1 is a Monday, so rent is Sunday). Some starts add to base rent — Fence, Gunsmith, Hydroponic Farmer and Aquafarmer start with higher rent.
The deed (buying the store)
| Difficulty | Deed price | After Day 50 |
|---|---|---|
| Price Gouge | 12,000 ⚠️ | +25/day, cap 15,000 ⚠️ |
| Mark Up | 12,000 ✅ | +50/day, cap 17,000 ⚠️ |
| Thin Margins | 24,000 ⚠️ | +50/day, cap 34,000 ⚠️ |
| Red Ink | 36,000 ✅ | +100/day, cap 56,000 ✅ |
Buy it before Day 50 — the price is flat until then, and doing it that early is the Prodigious achievement (3.4% of players). After the buyout the Merchant still visits on Sundays (fixed in 1.0.0.5) and new content opens up, including an ADVANCED tab in Joe Wild’s network.
The Loan Shark (mortgage)
He first visits on Day 5 (bowler hat, Black Market) and returns with a formal offer once you have enough cash (❌ sources say 5,000 on hand, or twice the down payment).
| Difficulty | Interest | Weeks | Down payment | Per week |
|---|---|---|---|---|
| Price Gouge | 25% | 8 | 2,500 | 1,233 |
| Mark Up | 50% | 12 | 2,000 | 930 |
| Thin Margins | 75% | 16 | 3,000 | 1,615 |
| Red Ink | 100% | 16 | 7,000 | 2,370 ✅ |
From allthings.how ⚠️ (the Red Ink row is confirmed by a second guide). You can Agree, Decline (permanent for that run) or ask him to come back in a week.
- Weekly payments replace rent.
- You can’t pay the deed in full while the mortgage is active.
- Missed payment: he takes items worth up to the payment and leaves a Repo Slip. Documents, containers, machines, locked and important items and Smuggler Bay contents are safe. If there’s nothing left to take, it’s the Repossession ending.
The Business Permit
| Price Gouge | Mark Up | Thin Margins | Red Ink | |
|---|---|---|---|---|
| Permit cost | 500 ⚠️ | 1,500 ✅ | 2,000 ⚠️ | 3,000 ✅ |
Day 24 warning → Day 38 on sale → Day 45 enforced. Budget for it: it lands right when you’re saving for the deed.
Other costs that eat your savings
- Inspection bribe: about 100 + 2 × day − 2 × Security rep, between 40 and 400 ⚠️.
- Night robbery: 33% a night without insurance, rising 5% per uninsured night — Joe Wild sells insurance from Day 4 ⚠️.
- Nightly services (power, cleaning, insurance) are paid from cash you already have.